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things are getting hectic!

last night i was brainstorming new names for our non-profit foundation, and came up with a moniker i'm pretty excited about. "The 1 Second Foundation" is a bit innocuous and doesn't stand alone in terms of expresing what the collaborative core of this effort is all about. but the new name will be much better in terms of marketing and getting the idea out there, which is the majority of the work these days. I can't share the new name until we get it locked in officially, but the process is underway, thanks to Ben at McDermitt, Will, & Emery.